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A reference list of current and former franchisees should be available from the franchisor. (If a reference list isn't available, be cautious!) Try to determine whether the franchisor is attempting to expand the number of franchisees as quickly as possible (which may be at the expense of existing franchisees). If you are considering the franchise route to expand the reach of your... It also needs to be set up with a franchise-friendly culture, with plenty of support. The franchisee sells the franchisor's product or services, trades under the franchisor's trade mark or trade name and benefits from the franchisor's help and support.

Pages: 2

Publisher: Stationery Office (December 30, 2006)

ISBN: 0110754654

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