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I believe that in 2014 you’ll see a number of larger brands actually buy media companies in a “build it or buy it” scenario for content marketing. OK! provides readers a unique insight into the latest fashion and beauty trends, fitness and nutrition, celebrity vacations and recreation, as well as current news on the hottest couples and cutest babies in Hollywood. Apple bet that the majority of consumers wouldn’t have an issue with its lock-in tactics, and it bet correctly.

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Publisher: Cody-Chrome Designs, LLC (November 11, 2015)

ISBN: 0917888367

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