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You usually have exclusive rights in your territory. For example, many restaurants suffered from a decline in traffic and comparable store sales during 2007, like Applebee's, which attributes a 4% decrease in guest traffic and 2.1% decline in comparable store sales to weakened consumer spending. [30] Additionally, a 2007 RBC Capital Markets Survey indicated that 39% of respondents reduced their frequency of restaurant dining because of lower levels of dispensable income in 2007. [31] [32] Unlike the United States and many other Western countries, emerging markets are commercially underdeveloped and have significant growth opportunities.

Pages: 161

Publisher: Springer; 1 edition (October 30, 1995)

ISBN: 9041109595

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