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A few examples come to mind: capturing a customer before they’ve left the store in retail; real time fraud detection in credit card processing as offered in a comForte paper by comparing card transactions with something seemingly as insignificant as a Tweet. § I expect that ZLE will become part of the price of entry into the arena as data volumes continue to grow. It is important to bear in mind the distinction, although these areas are often confused.

Pages: 206

Publisher: CRC Press (December 13, 2016)

ISBN: 1138196185

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