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One of the strongest trends in the food industry today is the shift towards "fresh and healthy" dining. The franchise model is a great way to expand your brand while capitalizing on other individuals’ time and money. Now you need to market your small business to find franchisees. Founders Dennis McGinley and Jim Gass confess to having been exhausted by the daily pressures of trying to run large restaurants and catering facilities. When selecting a franchise system to invest in, you want to evaluate the types of support you will be provided and how well the franchisor is managing the evolution of the products and services so that it keeps up with changing consumer expectations.

Pages: 329

Publisher: Cambridge University Press; 1 edition (September 30, 2013)


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