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The choice of devices for accessing the internet and 3G and wireless broadband networks is also giving users flexibility in how and where they consume media’. [3] 3.7 In their book Media Convergence: Networked Digital Media in Everyday Life, Graham Meikle and Sherman Young observe that convergence can be understood in four dimensions: technological—the combination of computing, communications and content around networked digital media platforms; industrial—the engagement of established media institutions in the digital media space, and the rise of digitally-based companies such as Google, Apple, Microsoft and others as significant media content providers; social—the rise of social network media such as Facebook, Twitter and YouTube, and the growth of user-created content; and textual—the re-use and remixing of media into what has been termed a ‘transmedia’ model, where stories and media content (for example, sounds, images, written text) are dispersed across multiple media platforms. [4] 3.8 While technological change is a constant feature of modern economies, the changes associated with convergence, digitisation and networking have been seen as providing the basis for a new ‘techno-economic paradigm’.

Pages: 192

Publisher: AVA Publishing (December 9, 2008)

ISBN: 2940373701

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